LUIGI ZAINI S.P.A.

ZAINI: The chocolate and candy factory in MilanTHE COMPANY. Luigi Zaini S.p.A. is a medium-sized Italian confectionery company with its head office in Milan. It manufactures and markets cocoa and sugar-based products.
It has 180 employees and 2 production facilities, the original and head office in Via Imbonati in Milan and the more recent in Senago, in Milan Province, as well as a logistics platform in Pavia.

ZAINI: The chocolate and candy factoryPRODUCTS AND DISTRIBUTION. The company offers a particularly diverse range of products, exactly as its founder expressed in his mission statement when starting out. The products are distributed both through retailers and the shopping channe Ho.Re.Ca.
Zaini products have a distribution network which covers the entire country and are exported to over 50 countries worldwide.

The jewel in the crown of Zaini’s products is Emilia extra dark chocolate, whose valuable recipe has remained unchanged over the years and which today is used on a variety of occasions with a view to creating chocolate desserts.

Just as strategically important is the chocolate surprise eggs line and also that of chocolates and pralines, for which the Linea Milano was recently launched. This was an innovative example of territorial marketing but with a strong international impact.

The major section of dragées and sweets, available in traditional, boiled, soft, jelly and balsamic is divided between consumer channels (children, adults, diet) and ho.re.ca, with particular emphasis on the “cortesia” product.

Last but not least, Luigi Zaini SpA is one of the few European companies authorised by their Ministry for Health to produce pharmaceutical sweets for third parties..

MISSION. The company's mission consists in choosing and monitoring the raw materials and production processes, careful attention to staff training and well-being, high levels of creativity in studying the packaging for products subject to prestigious licences, scrupulous attention to and management of distribution, nurturing existing relationships abroad and the study of new markets.

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